Outback Bowl Extends ESPN Partnership & New Year's Day Position Through 2026
Tampa,FL -- Outback Bowl President/CEO Jim McVay has announced an agreement to extend long-term broadcast partner ESPN's contract for six additional years through the January 2026 game. As part of the new agreement, the Outback Bowl will also continue to be played in the coveted New Year's Day line-up where it has been for the past 32 years - second only to the Rose Bowl. The January 2020 game will be televised on ESPN with a 1:00 PM ET start time.
"For ESPN and our fans, the Outback Bowl has been a New Year's Day tradition going on more than 27 years," said Kurt Dargis, ESPN Director of Programming and Acquisitions. "By extending our long-time relationship with the Outback Bowl, we will continue to showcase the Tampa region with a top match up every year and we further solidify our industry-leading bowl lineup for the next several years."
"We have been a part of their television family for twenty-seven years and they have been a critical part in the success of our New Year's Day game. ESPN has been a tremendous partner and we look forward to the continuation of our relationship," added McVay.
About the Outback Bowl:
The Outback Bowl attracts visitors from more than 40 states each year to join local fans for the game and week of events while generating tens-of-millions of dollars in exposure for the region. The bowl boasts the longest title sponsor in bowl game history with Outback Steakhouse celebrating its 25th year with the game. The bowl has contributed over $149 million to universities over its history and is estimated to have generated more than $1 billion in economic impact for the Tampa Bay area over this time. It has also contributed more than $1.5 million to area charities since 2016 and has committed to paying an additional $45 million to universities and donating at least $3 million more to charities through the 2026 game.
About ESPN:ESPN, the world's leading sports entertainment enterprise, features more than 50 assets - nine U.S. television networks,direct-to-consumer ESPN+, ESPN Radio, ESPN.com, ESPN International and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst.