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Outback Bowl Extends Agreements with Brightspark & Just for Kix Entertainment Groups

April 2, 2019

Tampa, FL- Fans attending the annual Outback Bowl game will continue to have the opportunity to see the colorful and entertaining halftime shows that have become a tradition of the bowl with contract extensions announced today with Brightspark Travel and Just For Kix. The two organizations select and organize high school bands and dance groups respectively from around the country to participate in the Outback Bowl pregame and halftime shows along with the New Year's Eve Parade in Ybor City. Both organizations will continue to provide entertainment for the bowl through the 2023 game.

Over the years more than 85,000 students have performed at the bowl game and parade, including 505 marching bands representing 34 states. The bands also compete in the Outback Bowl Music Festival during bowl week featuring field show, parade, concert and Jazz Band competitions.

"We are very pleased to announce the extensions of our agreements with long-time partners Brightspark and Just for Kix," stated Outback Bowl President/CEO Jim McVay. "These young talented musicians and dancers have been one of the many highlights of the Outback Bowl each year. We are thrilled to host these talented young artists and our fans look forward to their outstanding performances every year."

"Brightspark Travel is thrilled to be renewing our partnership with the Outback Bowl!" notes Terry Valentine, Brightspark Commercial Director-Performance & Events. "We've been honored to offer students the opportunity to perform at halftime during this prestigious bowl game. There is no greater distinction than providing young performers with a national platform to showcase their talent. We look forward to working with the Outback Bowl for years to come and continuing to inspire student travel."

"Just For Kix is beyond excited to have signed a three-year contract to provide dancers and choreography for the Outback Bowl pregame and half-time shows," stated JFK Executive Director Cindy Clough. "We work all year on recruiting coaches and dancers to participate in the Outback Bowl festivities. Our biggest group we have ever brought to Florida was 1,400 and we quite possibly may top that this coming year."


Outback Bowl Facts:

The Outback Bowl payout for this year's bowl game was $6,200,000 for the participating universities and $500,000 to bay area charities for a combined $6,700,000. The total amount paid to the universities over the bowls history is $149,000,000. The Charitable Giving Initiative over the last few years is in excess of $1,000,000 to bay area charitable organizations. The Outback Bowl, often referred as a "Tampa Bay Treasure", has also created an economic impact for the region of more than $1,000,000,000 over its history.


About Brightspark: Brightspark Travel offers custom educational and performance tours and events in a broad range of domestic and international locations. The company is based out of Chicago, Illinois, with regional offices throughout the country. Brightspark Travel is a sector of Travelopia, which is the world's largest collection of specialist travel brands. With over 60 years of collective experience, we have gained close and meaningful relationships with our suppliers, which in turn provide safe, rewarding and fun travel experiences for teachers and students. Our team is committed to giving our customer the best possible travel experience.


About Just For Kix: As leaders in dance instruction, Just For Kix engages over 21,000 dancers at more than 200 locations nationwide. Our classes provide youth across the country a learning environment focused on team work, proven dance technique and confidence building. Committed to youth advancement through performance, we believe in every student.